Why Your Skin Retouching Looks Fake (And the Frequency Separation Workflow That Fixes It)
I once handed a retouched headshot to an art director and she looked at it for about three seconds before saying, “He looks like he’s made of wax.” She wasn’t wrong. I had spent two hours with the Healing Brush going over every pore, every shadow, every hint of texture, until the skin was perfectly smooth. Perfectly fake. That was early in my agency days, and it was the moment I realized I had been solving the wrong problem.