Why Your Photoshop Text Effects Look Flat (And the Layer Stack That Fixes It)
Every few months I dig through my old client work from my agency days, partly out of nostalgia and partly to remind myself how far the craft has come. Recently I found a movie poster comp from about 2009 where I’d spent two hours trying to make a chrome text effect look convincing. It looked like a piece of clip art from a birthday card. The problem wasn’t my taste. It was that I didn’t understand what was actually happening inside the layer stack, and I was just dragging sliders hoping something would click.