Why Your Composites Look Fake (And the Blending Workflow That Fixes It)

Why Your Composites Look Fake (And the Blending Workflow That Fixes It)

A few years into my agency career, I handed a composite to a creative director and he looked at it for about four seconds before saying, “The light is lying.” He didn’t say the mask was bad. He didn’t say the colors were off. He went straight to light, because that’s what the brain reads first when it decides whether an image feels real or fake. That one comment probably saved me years of chasing the wrong problems.