Text Effects
The Photoshop Text Effects Holding Your Designs Back (And How to Fix Them)
A few years into my agency work, I handed a finished poster concept to a creative director and watched him squint at it for a long time. He didn’t say anything about the composition. He pointed at the headline and said, “The text looks pasted on.” He was right. The type sat on top of the image like a sticker someone hadn’t fully pressed down. I had spent hours on the photo behind it and maybe four minutes on the text.